Social Media Analytics
IBM Social Media Analytics delivers powerful customer insight
IBM Social Media Analytics is a powerful tool for discovering customer sentiment from millions of online sources. Businesses are using the power of social media to gain a better understanding of their markets. However, they need deep analytics expertise to transform this “Big Data” into actionable insight. IBM Social Media Analytics can help you harness social data and take decisive action across the enterprise. From identifying new patterns and trends for your product development team, to protecting your brand image and micro-segmenting customers to refine marketing campaigns, or targeting prospective new hires for HR, and to improving the overall customer experience – IBM Social Media Analytics can help your business.
- Capture consumer data from social media to understand attitudes, opinions and trends, and manage your online reputation
- Predict customer behavior and improve customer satisfaction by anticipating customer needs and recommending next best actions
- Create customized campaigns and promotions that resonate with social media participants
- Identify the primary influencers within specific social network channels and target them with unique offers