Communications

The Challenge: Data rich, information poor
With data pouring in from across the organization, communications companies need the ability to manage and make sense of it in real-time. They need to be able to incorporate analytics and predictive modeling to pervasively collecting and sharing information across the entire value chain and speed time to value by delivering trusted, accurate and timely information to the right decision-makers.

The Solution: Information overload to deep insight
Smarter networks must be infused with an advanced analytics platform—one that brings all the data within an organization into an intelligent, instrumented and interconnected system. IBM software helps turn vast data stores into a single platform for actionable insight on customers, company profitability, operations, market share and more.

IBM® Business Analytics software helps service providers transform their business by enabling new business models and service innovation, improving operational efficiencies while reducing costs and differentiating the customer experience. Network operators can benefit from our deep telecom industry expertise, global delivery capabilities and comprehensive and proven end-to-end solutions.

The Benefits
IBM Business Analytics software is designed to deliver complete, consistent and accurate information that telecommunication decision-makers trust to improve profitability. A comprehensive portfolio of business intelligence, advanced analytics, financial performance, predictive analytics and strategy management applications can provide Telecom executives with clear, immediate and actionable insights into current performance and enable the ability to predict future outcomes. Wireline service providerss, wireless network operators and cable operators can:

  • Improve asset utilization and optimize related labor costs.
  • Monitor and analyze financial performance.
  • Optimize customer service and call center operations.
  • Analyze cross-platform advertising opportunities to create new revenue streams.
  • Predict and prevent subscriber churn—while attracting new customers.

Comprehensive Business Analytics

  • With IBM Business Analytics software, network operators can implement a complete framework or pick and choose the products that best suit their business requirements, budget or existing systems. These products include:
  • IBM Cognos® Business Intelligence software combines operational and financial data from across your organization into a single source of information for reporting, analysis, dashboards and scorecards to help drive better business decisions.
  • IBM Cognos TM1 provides planning, budgeting, reporting and analytics.
  • SPSS™ software encapsulates advanced mathematical and statistical expertise to extract predictive knowledge that when deployed into existing processes can make them adaptive to help improve outcomes.
  • IBM Cognos Analytic Applications provide line of business professionals with packaged reporting and analysis to help optimize business performance.