Travel and Transportation
To maximize profitability and win market share, travel and transportation organizations must make informed decisions about assets, capacity and customer service.
Rising fixed costs for assets and infrastructure, fuel price volatility, economic stagnation and fluctuating demand are all putting a strain on the travel and transportation industry. Companies need to uncover the opportunities being created by population growth, urbanization and globalization—and take advantage of them before their competition.
- Can we use past demand history to predict future patterns in occupancy, shipment requirements and other key factors?
- How can we use traveler, visitor and customer information to optimize our marketing spend?
- How can we generate accurate forecasts and use them to develop logistics plans?
- What if we could predict and communicate delays more effectively? Could we be alerted when there are issues with particular routes?
- What impact does our loyalty program have on our customers’ behavior?
- Are we meeting our environmental goals?
With IBM Analytics, you can gain a better understanding of your customers, predicting future demand and delivering the services they need when they need them. The insights provided by analytics can help you optimize operations and better manage performance of routes, properties and assets.
- Provide consistent, high quality service, increasing revenue and improving capacity management.
- Deliver personalized information and services to meet traveler and visitor needs, improving the overall customer experience.
- Use predictive analytics and maintenance rules to maximize equipment uptime and lifespan.
- Improve planning and execution of operations, making better use of human and physical resources while reducing environmental impact.
- Use new sources of information to improve safety and security.
Enhance services to increase revenue and manage capacity
Dramatically improve the end-to-end customer experience
Improve operational efficiency and reduce environmental impact
Assure safety and security