Smarter Data Discovery with Mastercard and Watson Analytics

Thursday, November 3, 2016 - 09:30 to 12:00
Venue: 
SIFT Analytics Group 600 North Bridge Road, #12-05 Parkview Square, Singapore 188778
Workshop Highlights: 

Making decisions, anticipating outcomes and taking action can now be essential, daily and interesting activities. Determine who your customers are, how they behave, and what keeps them coming back with IBM Watson Analytics. Track trends, find correlations in data you weren’t aware were there and determine what are influencing campaign and promotional outcomes. Watson analytics guides you through advanced analytics in minutes for a better understanding of consumers, smarter marketing campaigns and more successful operations. Join us on 3 November to discover how you can gain access to deeper insights on your location(s) performance relative to a competitive set of similar businesses, with data from Mastercard. This rich data, combined with Watson Analytics, will reveal what your customers want and how to deliver it.

Why you should attend

  • Get deeper insights on your location(s) performance
  • Gain access to competitive benchmarking information
  • Know how much your customers are spending on your competitors
  • Craft more targeted marketing strategies