IBM ENTERPRISE MARKETING MANAGEMENT
IBM enterprise marketing management (EMM) solutions provide you with the ability to:
- Optimize cross-channel campaign efforts and engage buyers in highly relevant, interactive dialogues across digital, social, mobile and traditional marketing channels.
- Optimize your digital marketing efforts and turn site, social and mobile visitors into repeat customers and loyal advocates.
- Use sophisticated analytics to improve relevancy and responsiveness to individual prospects regardless of media or channel.
- Discover and react in real time to how consumers are interacting with your brand.
- Improve decision making and optimize marketing performance and productivity.
- Optimize ebusiness by eliminating the obstacles that block successful conversions or completion of business processes.